Social media is excellent for keeping your business visible. But Instagram mostly reaches people who already follow you or discover your content through the platform. Google works differently. People search when they already want something, for example “barber near me”, “skin fade barber”, “men’s haircut near me” or “beard trim near me”.
Your website helps Google understand your business
A website gives search engines more information about you. Your page can describe the services you provide, the area you serve, your location, opening hours and your specialty. That gives Google more context than an Instagram profile alone.
Create pages around what clients actually search for
Suppose you specialize in skin fades, beard grooming and men’s haircuts. Those services should appear naturally on your website. If you’re based in Austin, for example, your site might include phrases such as “Men’s haircuts in Austin” or “Skin fade barber in Austin.” Don’t repeat keywords unnaturally. Simply describe your business accurately.
Connect your website to your Google Business Profile
Your Google Business Profile and website should work together. Make sure your business name, location, phone number and website information are consistent. When someone finds you through Google Maps or Search, they can visit your website and book.
Give visitors something useful to do
Getting someone to your website is only the first step. Make sure they can immediately see what you do, where you are, what it costs and how to book. A prominent booking button is essential.
Google + Instagram is stronger than either one alone
Instagram shows people your work. Google helps people discover you when they’re searching. Your website connects both channels to your booking system. SmartFish Hub gives barbers one destination for their services, portfolio, contact information and bookings.